Lengthy changes to the city's sign ordinance will be up for a vote on first reading at Monday's City Council meeting.
The meeting is 8 p.m. in Municipal Court, 325 Watchung Ave.
For the moment, Plaintalker will mention one of the changes. This has to deal with flashing signs of the kind that are popping up in store windows. I was trying to think up the right words to describe them, but the proposed new rules spell it out: "No sign shall contain blinking, flashing, flickering, tracer or sequential lighting," and also prohibited are "signs with lights or illuminations which flash, move, rotate, scintillate, blink, flicker, vary in color or use intermittent electrical pulsation."
One such sign is close to City Hall at the Magic Carpet driving school on Watchung Avenue and there are many more downtown.
A quick search online revealed that many municipalities across the nation are concerned about such signs and some have banned installation of new ones.
Merchants purchase the signs and vendors program them to the customer's liking. They certainly do attract attention, but the question is whether they are in keeping with the city's vision for its business districts.
The ordinance, MC 2010-16, has many more additions to sign regulations, affecting apartment buildings, business and professional offices and more. Copies of the full ordinance may be obtained at the City Clerk's office in City Hall, 515 Watchung Ave. If passed on Monday, the ordinance will be up for second reading and final passage in June.